FLYING PUMAS

We developed the brand strategy and full branding for Flying Pumas, building the concept from the intrinsic truth of the land itself. The property is home to pumas and other large wild felines — a powerful and authentic element that became the foundation of the brand narrative. From that reality, we created what we consider one of the strongest names we have ever developed: Flying Pumas. The visual identity and logo also emerged from this intrinsic value of the place, translating the presence and spirit of these wild cats into a distinctive brand symbol. The concept “Where Wild Things Happen” was essential in capturing the untamed character of the destination — transforming the natural essence of the land into a bold, emotional, and unforgettable brand expression. Note: The creative work for this project was developed during Laura’s time as Founder and Partner at Paper Brands. She led the creative direction alongside her partners, while Camilo led the brand strategy. Laura honors that chapter and the people who were part of it.