LIBERTARIO

Laura and Camilo are co-founders of Libertario Coffee Roasters, where they led the development of the value proposition, brand strategy, slogan (“Follow Freedom”), and architectural concept. They also created the entire brand concept and visual universe — including the identity system, creative direction, tone of voice, and overall aesthetic language that defines the brand experience. The spaces were designed from desired customer emotions — using natural tones, abundant plants, and residential-inspired ceilings to create warmth and belonging. They developed the architectural manual and designed eight locations with strong results in engagement, sales, and loyalty. Today, Libertario operates in 20+ locations across six countries, growing at an exponential pace.